The shape of elongated bubbles in upward inclined air-water slug flow was studied experimentally by quantitative measurements of the cross sectional distribution of the phases within the pipe, using a wire mesh sensor. Ensemble-averaged shapes of elongated bubbles were determined for a wide range of gas and liquid flow rates, as well as for different pipe inclination angles. The elongated bubble nose can be characterized by an annular domain where liquid is present above the gas. The effect of gas and liquid flow rates, as well as of the pipe inclination angle on the bubble shape (front and tail) is studied. A simplified theoretical model is proposed to determine the bubble front shape. The model predictions compare favorably with the experimental results. (C) 2016 Elsevier Ltd. All rights reserved.